Objectified

"Objectified" is a Plexifilm release now available through Microcinema DVD. To order this DVD and/or other titles distributed by Microcinema, go to: www.microcinemadvd.com. 'Objectified' is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit ('Helvetica') documents the creative processes of some of the world’s most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets. 'Objectified' profiles the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis, including designers for companies like Apple, BMW, Muji, IKEA, Vitra, and more. It’s about personal expression, identity, consumerism, and sustainability. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves? "You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design." – Entertainment Weekly (Grade: A) Please check out and join Microcinema on other social networking sites: Facebook: http://facebook.com/microcinema MySpace: http://www.myspace.com/microcinemainternational Youtube: http://www.youtube.com/microcinema Twitter: http://twitter.com/microcinema